How To Install the Google Tag for Conversion Tracking

In today’s data-driven marketing world, tracking your conversions isn’t just a “nice to have” — it’s essential. Whether you’re running paid ads, managing a lead generation campaign, or simply optimizing your site for better ROI, Google Tag for conversion tracking gives you the insights you need to make smarter decisions.

If you’re wondering how to set it up correctly, don’t worry. In this guide, we’ll walk you through the step-by-step process to install the Google Tag for conversion tracking so you can start measuring what really matters.

What is the Google Tag?

The Google Tag (formerly known as the Global Site Tag or gtag.js) is a single piece of code that you can add to your website to integrate with Google tools — like Google Ads and Google Analytics. When it comes to conversion tracking, this tag helps you understand what actions users are taking on your site after interacting with your ads (like form submissions, purchases, or phone calls).

Step-by-Step: How to Install the Google Tag for Conversion Tracking

Step 1: Set Up a Conversion Action in Google Ads

Before you get to the code, you need to define what you’re tracking.

1.Go to your Google Ads dashboard.
2.Click on Tools & Settings (the wrench icon).
3.Under Measurement, click Conversions.
4.Click the + New Conversion Action button.
5.Choose the type of conversion (Website, App, Phone calls, or Import).
6.Fill in the required details like conversion name, value, and count.
7.Click Create and Continue.

Once done, you’ll receive your Google Tag code snippets.

Step 2: Install the Google Tag on Your Website

You’ll receive two parts of code:

● Global site tag (gtag.js) — goes on every page of your website.
● Event snippet — goes on the specific page or action you want to track (like a thank-you page).

a) Add the Global Site Tag

Place the following code inside thetag of every page on your website:

html
CopyEdit

<!– Global site tag (gtag.js) –>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag(‘js’, new Date());

gtag(‘config’, ‘AW-XXXXXXXXXX’);

</script>

Replace ‘AW-XXXXXXXXXX’ with your actual Google Ads ID.

b) Add the Event Snippet

Place this code on the page where the conversion happens (e.g., thank-you page after form submission):

html

CopyEdit

gtag(‘event’, ‘conversion’, {

‘send_to’: ‘AW-XXXXXXXXXX/AbCdEfGhIjKlMnOpQrSt’,

‘value’: 1.0,

‘currency’: ‘USD’

});

Replace ‘AW-XXXXXXXXXX/AbCdEfGhIjKlMnOpQrSt’ with your actual conversion ID and label.

Optional: Use Google Tag Manager (GTM)

If you’re managing multiple tags or want a cleaner setup, using Google Tag Manager is a great alternative.

1. Go to Google Ads dashboard.
2. Create a new tag.
3. Choose Tag Type → Google Ads Conversion Tracking.
4. Enter your Conversion ID and Conversion Label.
5. Set the trigger (e.g., when someone reaches a thank-you page).
6. Save and publish your container.

Test Your Tag

Don’t forget to test whether your tag is firing correctly:

● Use Google Tag Assistant (a Chrome extension).
● Or go to your Google Ads account and check Conversion Status.

You should start seeing data once your conversion actions are triggered.

Why Conversion Tracking Matters for Your Business

Whether you’re a local business, an eCommerce brand, or a service provider, conversion tracking helps you:

● Measure your ROI from paid ads.
● Optimize campaigns based on real performance.
● Understand user behavior on key pages.
● Make data-driven decisions, not guesses.

At Ramal Marketing, we specialize in setting up advanced tracking solutions for businesses that want to scale. If you’re not sure how to configure your tags or need a custom tracking solution — we’ve got your back.

Need Help With Tracking & Analytics?

Let our experts at amal Marketing take care of it. From Google Tag setup to full-funnel analytics, we help you turn data into growth. Contact us today and let’s track what really matters.